Sainsbury’s is the largest retailer of Fairtrade products in the UK. Unfortunately, they have ditched the Fairtrade mark on their own brand of tea, to set up their own scheme called ‘fairly traded’ tea. As a CAFOD volunteer, and supporter of Fairtrade, this change was not my cup of tea.
At CAFOD North Wales, we decided to protest against this change. We took CAFOD’s open letter to the store manager, John, at Sainsbury’s Wrexham Superstore, to let him know how we felt about this move away from Fairtrade. John was very nice and listened to what we had to say. He would pass on our concerns.
I am sure many people feel as I do about the importance of Fairtrade products, and have always known Sainsbury’s to be an ethical supermarket which stocks over 500 Fairtrade products. That is why we need to ensure they keep up this work, to help poor farmers earn a decent living wage. This was my first campaign for CAFOD about Fairtrade and it is so important to me, I had to take part… And taking part was so easy, we’re asking you to do it too!
Simply visit the CAFOD website to download resources, such as the open letter and props. Print your own letter, sign it and take it into your local Sainsbury’s store manager, to let them know that we all stand together and do not support this move away from Fairtrade. If you want to share your experience, we’d love to hear about it. Either contact Colette at CAFOD North Wales or post it to our Facebook and twitter. You can also sign and share the online petition and tell Sainsbury’s Chief Executive Mike Coupe: don’t ditch Fairtrade! If we make it very clear we only support Fairtrade tea, we can make him reconsider.